According to the Central Statistical Office, the number of residents in Poland at 30 June 2017 was 38.422 million women and men. By reaching more accurate data, we can analyze the number of people born in the following years. And hence, close to the statement, how many people currently represent specific generations. Generations whose names and definitions have been present in the labor market for many years, in sociology, psychology, education and other areas of everyday life. Generations that change with the fast growing civilization development and technological progress. Once humanity needed hundreds of years to designate new ages. Currently, one generation, 20-25 years is enough to talk about changing behavior or socio-cultural trends and define another new generation. Continue reading “Newspoint report: Generations in Poland and the need to monitor their growing activity” »
The beginning of the year is the period of all summaries. Some comment, others anticipate, and we dug in our Newspoint utility for media monitoring, petabytes of words, hundreds of terabytes of data and billions of documents. We warmed up all hard drives to red. We analyzed entries archived in 2017 on popular social media platforms and blogs.
According to many marketers’ research, influencer marketing is currently the fastest growing method of acquiring customers online, leaving behind SEM, SEO, mailings or display advertising. With the increase of this popularity, there is a growing need to measure the effects of cooperation with influencers. Marketers need so-called common denominator – they want to know in an accessible way which influencer has achieved better results. We need measures that show what the return on investment was, did we reach the right opinion leaders, what was the commitment? Advanced panels for media monitoring with full influencers’ analysis are helpful in this area.