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media monitoring

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Newspoint Guide: 18 areas where you will use brand monitoring

30 January 2018 by Robert Sadowski

The times when only press spokespersons and PR employees were using media monitoring passed. Brand monitoring is increasingly used in various areas of business operations of enterprises. In the era of such rapid growth of blogs, vlogs, videos, comments, social media platforms and their users, it is a necessity.

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How to improve your Employer Branding

9 January 2018 by Robert Sadowski

Monitoring the situation on the labor market with the use of media monitoring tools is a new opportunity for the employer. Thanks to this, you can build a strong brand of employer faster and more effectively and deal with all the changes that take place around your company on an ongoing basis.

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From information to knowledge, or how to make use of media monitoring?

9 November 2016 by Robert Sadowski

A lot of messages that reach us or are at your fingertips are difficult to process. Finding useful information in a less-than-meaning maze can be a big problem. This article will answer the question how to go from knowledge to information, or how to make use of media monitoring.

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