Kubota Case Study

Kubota case study – how to use media monitoring

by Robert Sadowski

This is the story of how the 25 years old Polish company increased its brand awareness and customer engagement with impeccable media monitoring. Kubota is an immensely popular Polish brand that has been on the market for over 25 years. After successfully winning the hearts and feet of millions of Poles with its iconic flip-flops in the ‘90s, Kubota was reintroduced to the market again in 2018. Newspoint is accompanying them in their market and brand journey.

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Przyszłość monitoringu mediów

Media monitoring: new technological challenges

by Robert Sadowski

Year after year, media monitoring is becoming an increasingly popular tool in building a positive brand image. All kinds of organizations and corporations are fighting against the scourge of disinformation, which, unfortunately, is nowadays the driving force behind a wave of negative opinions, completely not based on facts. A thorough analysis of all publications, comments and references appearing in cyberspace requires a great deal of effort and is extremely time consuming. Technical innovations cause that there is a hope for an equal fight, and what is most important, for defeating in it an army formed from the fake news. All data collected from cyberspace are the basis for creating the right marketing strategy. Deep insights into big data optimize sales and improve customer relationships.

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Media monitoring for local governments

by Robert Sadowski

Advantages of media monitoring and examples of use by local governments.

In today’s era of the huge popularity of social media, everyone wants to be up to date with events that take place nearby. Nobody wants to be left out. In the company of friends and colleagues it is worth knowing what is going on in culture, sport, local government or business around. Nobody wants to be that one who is completely not interested in local matters and the promotion of hometowns and regional events .

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20 ideas for a new content from media monitoring

by Robert Sadowski

Media monitoring allows you to achieve a competitive advantage at the level of many business areas. From PR, HR, customer service, product development and marketing, advertising and sales. The Internet is largely open and public. If someone speaks about the brand (whether positively or negatively), it is worth reacting quickly and participating in such a discussion. The absentees have no reason. Sometimes, they can overcome the media crisis, and sometimes through the loss of a user who could become a customer and even an ambassador of our brand.

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Nowoczesne dziennikarstwo

Journalism and media monitoring

by Robert Sadowski

There are professions in the world, which are a mission for people practicing them. Most often they require dedication and large amounts of work. Journalism is one of them. An efficient journalist should quickly respond to new events, know where to look for information about them and be able to pass them on. It does not sound like a simple task. That’s why we decided to meet this and show how to facilitate the work of a journalist using media monitoring.

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How to reach customers using Newspoint

by Robert Sadowski

Media often called the fourth estate. Nowadays, social media are extremely popular, which from the traditional ones differ mainly because you can communicate in both directions – the sender-recipient and the recipient-sender. This creates great opportunities in the context of business and reaching potential clients. If only you could have access to all messages related to your industry …

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