Social media crosses borders, content is the king, and data-driven marketing is the magic that has transformed the entire consumer journey and marketing strategy to be more personalized and optimized. Social media is one of the key channels to reach consumers, and the possibilities of tracking and analyzing specific activities in these media are simply endless.
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Year after year, media monitoring is becoming an increasingly popular tool in building a positive brand image. All kinds of organizations and corporations are fighting against the scourge of disinformation, which, unfortunately, is nowadays the driving force behind a wave of negative opinions, completely not based on facts. A thorough analysis of all publications, comments and references appearing in cyberspace requires a great deal of effort and is extremely time consuming. Technical innovations cause that there is a hope for an equal fight, and what is most important, for defeating in it an army formed from the fake news. All data collected from cyberspace are the basis for creating the right marketing strategy. Deep insights into big data optimize sales and improve customer relationships.
Advantages of media monitoring and examples of use by local governments.
In today’s era of the huge popularity of social media, everyone wants to be up to date with events that take place nearby. Nobody wants to be left out. In the company of friends and colleagues it is worth knowing what is going on in culture, sport, local government or business around. Nobody wants to be that one who is completely not interested in local matters and the promotion of hometowns and regional events .
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Media monitoring allows you to achieve a competitive advantage at the level of many business areas. From PR, HR, customer service, product development and marketing, advertising and sales. The Internet is largely open and public. If someone speaks about the brand (whether positively or negatively), it is worth reacting quickly and participating in such a discussion. The absentees have no reason. Sometimes, they can overcome the media crisis, and sometimes through the loss of a user who could become a customer and even an ambassador of our brand.
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There are professions in the world, which are a mission for people practicing them. Most often they require dedication and large amounts of work. Journalism is one of them. An efficient journalist should quickly respond to new events, know where to look for information about them and be able to pass them on. It does not sound like a simple task. That’s why we decided to meet this and show how to facilitate the work of a journalist using media monitoring.
Fake news, or false information disseminated by the media for over a dozen months, is a very popular subject. It’s worth taking a closer look at this phenomenon.
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In discussions about media monitoring, the topic is often not what works best, but what monitoring tools are better than traditional internet search engines. Followers of the latter claim that you can do the same with them using professional tools and for free. So why overpay?
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Media often called the fourth estate. Nowadays, social media are extremely popular, which from the traditional ones differ mainly because you can communicate in both directions – the sender-recipient and the recipient-sender. This creates great opportunities in the context of business and reaching potential clients. If only you could have access to all messages related to your industry …
Every day we work on the development of the Newspoint Panel for monitoring media and influencers. We strive to fully meet the user’s needs and include as many functionalities as possible. Here is a list of the most interesting novelties that was implemented in the first half of 2018.
Mariusz Mika went from Datarino to Newspoint – a company dealing with media monitoring, influencers and big data. He assumed the position of Head of New Business. Mariusz’s role will be acquiring new clients for comprehensive analytical services based on data from monitoring and increasing the income of Newspoint.
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