Media monitoring allows you to achieve a competitive advantage at the level of many business areas. From PR, HR, customer service, product development and marketing, advertising and sales. The Internet is largely open and public. If someone speaks about the brand (whether positively or negatively), it is worth reacting quickly and participating in such a discussion. The absentees have no reason. Sometimes, they can overcome the media crisis, and sometimes through the loss of a user who could become a customer and even an ambassador of our brand.
There are professions in the world, which are a mission for people practicing them. Most often they require dedication and large amounts of work. Journalism is one of them. An efficient journalist should quickly respond to new events, know where to look for information about them and be able to pass them on. It does not sound like a simple task. That’s why we decided to meet this and show how to facilitate the work of a journalist using media monitoring.
Fake news, or false information disseminated by the media for over a dozen months, is a very popular subject. It’s worth taking a closer look at this phenomenon.
In discussions about media monitoring, the topic is often not what works best, but what monitoring tools are better than traditional internet search engines. Followers of the latter claim that you can do the same with them using professional tools and for free. So why overpay?
Media often called the fourth estate. Nowadays, social media are extremely popular, which from the traditional ones differ mainly because you can communicate in both directions – the sender-recipient and the recipient-sender. This creates great opportunities in the context of business and reaching potential clients. If only you could have access to all messages related to your industry …
Every day we work on the development of the Newspoint Panel for monitoring media and influencers. We strive to fully meet the user’s needs and include as many functionalities as possible. Here is a list of the most interesting novelties that was implemented in the first half of 2018.
Mariusz Mika went from Datarino to Newspoint – a company dealing with media monitoring, influencers and big data. He assumed the position of Head of New Business. Mariusz’s role will be acquiring new clients for comprehensive analytical services based on data from monitoring and increasing the income of Newspoint.
Brand crisis, crisis management, crisis situations. The topic has been explored hundreds of times and everyone who deals with the brand’s surroundings should have it in a small finger. Therefore, this text will not be about the basics of dealing with such situations. This is material for someone who knows how to behave in a crisis situation and wants to learn additional ways to mitigate it. Learn a few good practices that will allow you to work more effectively in crisis situations.
The times when only press spokespersons and PR employees were using media monitoring passed. Brand monitoring is increasingly used in various areas of business operations of enterprises. In the era of such rapid growth of blogs, vlogs, videos, comments, social media platforms and their users, it is a necessity.
Monitoring the situation on the labor market with the use of media monitoring tools is a new opportunity for the employer. Thanks to this, you can build a strong brand of employer faster and more effectively and deal with all the changes that take place around your company on an ongoing basis.