Media monitoring allows you to achieve a competitive advantage at the level of many business areas. From PR, HR, customer service, product development and marketing, advertising and sales. The Internet is largely open and public. If someone speaks about the brand (whether positively or negatively), it is worth reacting quickly and participating in such a discussion. The absentees have no reason. Sometimes, they can overcome the media crisis, and sometimes through the loss of a user who could become a customer and even an ambassador of our brand.