Brand safety

Internet monitoring in the service of brand safety

Brand safety is one of the most important problems of modern digital marketing. In the context of online advertising, the term “brand safety” refers to practices and tools that help ensure that information about the product or service does not appear in a place that may harm the manufacturer or service provider. Another aspect of brand safety is the need to avoid certain combinations of message contexts, for example: reputable companies producing sports and luxury cars do not want photos of their latest effects of hard work to be next to graphics depicting broken and burned car wrecks.
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