Application, great distinction, success, knowledge, contacts and fun. In short, we can summarize the four months of Newspoint’s adventure with one of the largest European start-up accelerators in Europe – weXelerate.
We present the interview with CEO Newspoint – Robert Stalmach, in which he summarizes the year 2017. The conversation was made by Robert Sadowski – our Digital Marketing Manager who joined the team at the end of the year.
Monitoring the situation on the labor market with the use of media monitoring tools is a new opportunity for the employer. Thanks to this, you can build a strong brand of employer faster and more effectively and deal with all the changes that take place around your company on an ongoing basis.
According to many marketers’ research, influencer marketing is currently the fastest growing method of acquiring customers online, leaving behind SEM, SEO, mailings or display advertising. With the increase of this popularity, there is a growing need to measure the effects of cooperation with influencers. Marketers need so-called common denominator – they want to know in an accessible way which influencer has achieved better results. We need measures that show what the return on investment was, did we reach the right opinion leaders, what was the commitment? Advanced panels for media monitoring with full influencers’ analysis are helpful in this area.
Over 93% of Polish teenagers use the Internet every day (“Teen 3.0” study). As PwC research shows, every fourth Internet user uses the network 24 hours a day, and 36% are online from eight to twelve hours a day. What are the effects? First of all, we’re producing more and more content. In addition, the opinions and articles we encounter on the web have an increasing impact on both the world view and consumer purchasing decisions. As many as 60% of internet users declare that one of the applications of the network is to search for brands or products that they want to buy (“E-commerce in Poland 2016”. Gemius for e-Commerce Poland).
Although content marketing has become a reality in the global market and its popularity has increased significantly over the last few years, its effectiveness remains difficult to measure.
Attention Marketing has published a report that analyzes the functioning of marketing and PR departments in medium and large companies in Poland. Newspoint’s CEO – Robert Stalmach gave him expert commentary. What will we find in the report?
Newspoint refreshes its brand by introducing a new panel and changing the entire visual identity; logo, website and graphic materials. These changes reflect the continued international development of Newspoint in the field of data analytics and media monitoring. The new visual identification underlines the precision of data monitoring by Newspoint, the transparency and functionality of the new panel, and the new dimensions of the influencers and metadata.
Newspoint offering comprehensive data analytics from the media was invited to participate in one of the largest accelerators of startups in Europe “weXelerate”.
Media monitoring from year to year is gaining more and more supporters, and thus, the number of companies, research centers and scientific institutions deciding to use its capabilities is constantly growing. But what exactly is media monitoring and what does it allow?