Podcasts are audiovisual modern form of expression. They were created as an alternative to blogging and writing texts on social networking platforms. These are programmes you can listen to anytime, anywhere. You don’t need a special music player to listen to podcasts – all you need is a computer or smartphone that supports digital audio files (e. g. in MP3 format) or video files (in the case of video podcasts) and software that downloads and catalogues the transmissions on the basis of the information contained in the RSS files published with the podcasts.
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The population of Poland slightly exceeds 38 million. More than 30 million users already use the Internet, which means a commitment of almost 79%. In relation to the world reality (57%) this is a high score, but comparing it to data from Western Europe (94%) or Northern Europe (95%) we still have a lot to catch up with. However, it will not be easy to reach this level, as the growth rate is decreasing. Last year we saw an increase of only 1. 1% compared to 7% last year.
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From the beginning of 2020, Newspoint – a media monitoring platform – has been expanding its offer with another key source – TikTok. Thus, it significantly increases the global coverage of monitored sources, which already exceeds 150 thousand news sites, 50 million social media sources, 1200 press titles and 200 RTV stations from 75 languages and 170 countries. TikTok is a video platform dedicated to mobile devices, in which over 500 million users are already active worldwide. Enables the publication of short, 15-second videos.
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How important can online reputation be in building consumer confidence? Trustpilot research from July 2019, conducted on a group of 1627 online buyers (Europe, USA, Australia), clearly indicate – online reviews can strengthen the purchasing path or lead to the resignation of purchase. The results showed that consumers would lose confidence in the brand not only if they saw negative reviews, but also if the brand went a step further and removed them.
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Social buzz is an inseparable element of social media. However, this is not a new thing. We have and we still deal with it in the press or when using television or radio. However, its scale has changed – the spread of the internet and the astronomical mass of information generated in social media is a big challenge for each of us. Some try to fight it and cut off from chaotic stimuli, others on the contrary – stand eye to eye seeing the potential for an effective way of promoting and collecting information about their brand or service.
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As the results of a qualitative survey conducted among the leaders of the Polish programming industry indicate, a victorious organizational culture is based on 4 elements: a sense of a point and purposefulness of the company, shared values, inspirational leadership and teamwork combined with two-way communication. The publication is available free of charge at http://www.7wspanialychwit.pl/
Continue reading ““7 Wonderful in IT” report: How do selected Polish software houses build the employer’s brand?” »
Newspoint has prepared a guide “Effective activities in social media” for every marketer conducting promotional activities on social media platforms. 8 chapters contain tips focused on defining goals and KPIs, increasing efficiency, improving visibility, conducting systematic analytics and measuring effects, improving organizational matters and establishing security policy. The e-book was adorned with the advice of industry experts.
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The social media market brings another challenges and opportunities. Our activities continue to develop and search for new solutions that allow building an ever-growing source base, as well as new modules and facilities that increase the capabilities, ergonomics and intuitiveness of the Newspoint panel. Check out our new solutions in the influencer industry and more.
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The Newspoint analysis and marketing team has prepared a comprehensive “Media Audit” Guide for every marketer and PR-worker who moves with the times. It contains all the information how to analyze the media activity of your own company and brand and how to compare yourself with the competition. What to measure in individual channels to find out the answer to the question whether a given material has been better converted than the previous one. It is a knowledge base about success measures in individual business channels.
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April 15th at the press conference in Wrocław, the premiere of the report from the study “Hospice for conceived life” took place. It was created by the “Good Formula” foundation in cooperation with Newspoint and SW Research Market and Opinion Agency. We checked the Poles’ knowledge of perinatal hospices.
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