The social media market brings another challenges and opportunities. Our activities continue to develop and search for new solutions that allow building an ever-growing source base, as well as new modules and facilities that increase the capabilities, ergonomics and intuitiveness of the Newspoint panel. Check out our new solutions in the influencer industry and more.
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The Newspoint analysis and marketing team has prepared a comprehensive “Media Audit” Guide for every marketer and PR-worker who moves with the times. It contains all the information how to analyze the media activity of your own company and brand and how to compare yourself with the competition. What to measure in individual channels to find out the answer to the question whether a given material has been better converted than the previous one. It is a knowledge base about success measures in individual business channels.
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April 15th at the press conference in Wrocław, the premiere of the report from the study “Hospice for conceived life” took place. It was created by the “Good Formula” foundation in cooperation with Newspoint and SW Research Market and Opinion Agency. We checked the Poles’ knowledge of perinatal hospices.
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Today the first Polish influencer book “Influencer marketing from A to Z” had its premiere published by WhitePress. Newspoint took part in creating a compilation of the most inspiring profiles of Polish influencers.
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Advantages of media monitoring and examples of use by local governments.
In today’s era of the huge popularity of social media, everyone wants to be up to date with events that take place nearby. Nobody wants to be left out. In the company of friends and colleagues it is worth knowing what is going on in culture, sport, local government or business around. Nobody wants to be that one who is completely not interested in local matters and the promotion of hometowns and regional events .
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Promotion in social media is a fantastic way to develop business marketing. It’s free, you can create your posts whenever you want and how often you want, and the reach of recipients is theoretically unlimited. Any online sales expert will say that there is no point in wasting time and energy sending content if you don’t have an audience and social media offers huge numbers of it. Of course you have to work hard for it. You won’t reach hundreds of thousands recipients immediately. Well, unless you enter paid solutions.
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In order to operate effectively on social media platforms, you should consider the space in which we build our messages. You have to remember about competition and the industry environment, and above all about clients, customers and partners. Sometimes connecting all recipients in one place can lead to information noise and inefficiency of conducted communication. It is worth knowing a few good rules of the brand’s operation in social media.
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Newspoint, as a media monitoring company, collects and archives millions of documents: posts, comments, articles, blog entries, graphic materials and photos. On the basis of the most-important sources for the brands on the Internet and entries, we are able to show annual trends, the most frequently posted days of the week and hours broken down by the selected platform. Such data may be interesting not only for statistical reasons. Marketers can see when others are the most common and adapt to market averages or, on the contrary, try to distinguish and emphasize less crowded publication dates.
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Media monitoring allows you to achieve a competitive advantage at the level of many business areas. From PR, HR, customer service, product development and marketing, advertising and sales. The Internet is largely open and public. If someone speaks about the brand (whether positively or negatively), it is worth reacting quickly and participating in such a discussion. The absentees have no reason. Sometimes, they can overcome the media crisis, and sometimes through the loss of a user who could become a customer and even an ambassador of our brand.
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The Social Media Monitoring Reports and Services Report 2018, 9th Edition provides an accurate and objective review of new tools and technologies from around the world, used to efficiently manage social media channels and media monitoring, which facilitates the selection of these tools for implementation in specific business needs. Newspoint appeared in the Report as one of three companies from Poland and among 157 global brands.
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