Światowy raport na temat PR 2020

ICCO World Report on PR in 2020

by Robert Sadowski

The International Consultative Organisation for Migration The Communications Committee (ICCO) is a global and clear voice in public relations and the communications industry. The ICCO Report The World of PR is the latest analysis of the state of the PR industry in 2020. Based on the responses of 3,000 agency heads operating in 41 ICCO associations, this report contains not only global but also regional data. It provides agency leaders with the insight they need to run their business and their associations with a view to the services they should provide for their clients.

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“7 Wonderful in IT” report: How do selected Polish software houses build the employer’s brand?

by Robert Sadowski

As the results of a qualitative survey conducted among the leaders of the Polish programming industry indicate, a victorious organizational culture is based on 4 elements: a sense of a point and purposefulness of the company, shared values, inspirational leadership and teamwork combined with two-way communication. The publication is available free of charge at http://www.7wspanialychwit.pl/

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Newspoint report: Generations in Poland and the need to monitor their growing activity

by Robert Sadowski

According to the Central Statistical Office, the number of residents in Poland at 30 June 2017 was 38.422 million women and men. By reaching more accurate data, we can analyze the number of people born in the following years. And hence, close to the statement, how many people currently represent specific generations. Generations whose names and definitions have been present in the labor market for many years, in sociology, psychology, education and other areas of everyday life. Generations that change with the fast growing civilization development and technological progress. Once humanity needed hundreds of years to designate new ages. Currently, one generation, 20-25 years is enough to talk about changing behavior or socio-cultural trends and define another new generation. Continue reading “Newspoint report: Generations in Poland and the need to monitor their growing activity” »

How to use Facebook to get Employer Branding

by Robert Sadowski

Social media these days are multifunctional tools for communication not only between friends, but also those related to marketing and image activities. It is no wonder that employers also see the potential of platforms such as Facebook in employer branding activities. What’s more, with the rapid development of social media and, hence, Internet communication, activities in this area are becoming a necessity.

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Summary of 2017 in social media with the eyes of Newspoint

by Robert Sadowski

The beginning of the year is the period of all summaries. Some comment, others anticipate, and we dug in our Newspoint utility for media monitoring, petabytes of words, hundreds of terabytes of data and billions of documents. We warmed up all hard drives to red. We analyzed entries archived in 2017 on popular social media platforms and blogs.

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Newspoint Report – analytics and monitoring of influencers

by Robert Sadowski

According to many marketers’ research, influencer marketing is currently the fastest growing method of acquiring customers online, leaving behind SEM, SEO, mailings or display advertising. With the increase of this popularity, there is a growing need to measure the effects of cooperation with influencers. Marketers need so-called common denominator – they want to know in an accessible way which influencer has achieved better results. We need measures that show what the return on investment was, did we reach the right opinion leaders, what was the commitment? Advanced panels for media monitoring with full influencers’ analysis are helpful in this area.

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