The International Consultative Organisation for Migration The Communications Committee (ICCO) is a global and clear voice in public relations and the communications industry. The ICCO Report The World of PR is the latest analysis of the state of the PR industry in 2020. Based on the responses of 3,000 agency heads operating in 41 ICCO associations, this report contains not only global but also regional data. It provides agency leaders with the insight they need to run their business and their associations with a view to the services they should provide for their clients.Continue reading “ICCO World Report on PR in 2020” »
As the results of a qualitative survey conducted among the leaders of the Polish programming industry indicate, a victorious organizational culture is based on 4 elements: a sense of a point and purposefulness of the company, shared values, inspirational leadership and teamwork combined with two-way communication. The publication is available free of charge at http://www.7wspanialychwit.pl/Continue reading ““7 Wonderful in IT” report: How do selected Polish software houses build the employer’s brand?” »
April 15th at the press conference in Wrocław, the premiere of the report from the study “Hospice for conceived life” took place. It was created by the “Good Formula” foundation in cooperation with Newspoint and SW Research Market and Opinion Agency. We checked the Poles’ knowledge of perinatal hospices.Continue reading ““Hospice for the life of the unborn” Research Report” »
According to the Central Statistical Office, the number of residents in Poland at 30 June 2017 was 38.422 million women and men. By reaching more accurate data, we can analyze the number of people born in the following years. And hence, close to the statement, how many people currently represent specific generations. Generations whose names and definitions have been present in the labor market for many years, in sociology, psychology, education and other areas of everyday life. Generations that change with the fast growing civilization development and technological progress. Once humanity needed hundreds of years to designate new ages. Currently, one generation, 20-25 years is enough to talk about changing behavior or socio-cultural trends and define another new generation. Continue reading “Newspoint report: Generations in Poland and the need to monitor their growing activity” »
Social media these days are multifunctional tools for communication not only between friends, but also those related to marketing and image activities. It is no wonder that employers also see the potential of platforms such as Facebook in employer branding activities. What’s more, with the rapid development of social media and, hence, Internet communication, activities in this area are becoming a necessity.
The beginning of the year is the period of all summaries. Some comment, others anticipate, and we dug in our Newspoint utility for media monitoring, petabytes of words, hundreds of terabytes of data and billions of documents. We warmed up all hard drives to red. We analyzed entries archived in 2017 on popular social media platforms and blogs.
The times when only press spokespersons and PR employees were using media monitoring passed. Brand monitoring is increasingly used in various areas of business operations of enterprises. In the era of such rapid growth of blogs, vlogs, videos, comments, social media platforms and their users, it is a necessity.
Monitoring the situation on the labor market with the use of media monitoring tools is a new opportunity for the employer. Thanks to this, you can build a strong brand of employer faster and more effectively and deal with all the changes that take place around your company on an ongoing basis.
According to many marketers’ research, influencer marketing is currently the fastest growing method of acquiring customers online, leaving behind SEM, SEO, mailings or display advertising. With the increase of this popularity, there is a growing need to measure the effects of cooperation with influencers. Marketers need so-called common denominator – they want to know in an accessible way which influencer has achieved better results. We need measures that show what the return on investment was, did we reach the right opinion leaders, what was the commitment? Advanced panels for media monitoring with full influencers’ analysis are helpful in this area.
Although content marketing has become a reality in the global market and its popularity has increased significantly over the last few years, its effectiveness remains difficult to measure.