The Newspoint analysis and marketing team has prepared a comprehensive “Media Audit” Guide for every marketer and PR-worker who moves with the times. It contains all the information how to analyze the media activity of your own company and brand and how to compare yourself with the competition. What to measure in individual channels to find out the answer to the question whether a given material has been better converted than the previous one. It is a knowledge base about success measures in individual business channels.Continue reading “Media Audit – Newspoint Guide” »
Today the first Polish influencer book “Influencer marketing from A to Z” had its premiere published by WhitePress. Newspoint took part in creating a compilation of the most inspiring profiles of Polish influencers.Continue reading “Influencer marketing from A to Z” »
Advantages of media monitoring and examples of use by local governments.
In today’s era of the huge popularity of social media, everyone wants to be up to date with events that take place nearby. Nobody wants to be left out. In the company of friends and colleagues it is worth knowing what is going on in culture, sport, local government or business around. Nobody wants to be that one who is completely not interested in local matters and the promotion of hometowns and regional events .Continue reading “Media monitoring for local governments” »
Promotion in social media is a fantastic way to develop business marketing. It’s free, you can create your posts whenever you want and how often you want, and the reach of recipients is theoretically unlimited. Any online sales expert will say that there is no point in wasting time and energy sending content if you don’t have an audience and social media offers huge numbers of it. Of course you have to work hard for it. You won’t reach hundreds of thousands recipients immediately. Well, unless you enter paid solutions.Continue reading “How to engage your fans on social media even more?” »
In order to operate effectively on social media platforms, you should consider the space in which we build our messages. You have to remember about competition and the industry environment, and above all about clients, customers and partners. Sometimes connecting all recipients in one place can lead to information noise and inefficiency of conducted communication. It is worth knowing a few good rules of the brand’s operation in social media.Continue reading “Code of good practice for the brand – how to operate effectively on social platforms?” »
Newspoint, as a media monitoring company, collects and archives millions of documents: posts, comments, articles, blog entries, graphic materials and photos. On the basis of the most-important sources for the brands on the Internet and entries, we are able to show annual trends, the most frequently posted days of the week and hours broken down by the selected platform. Such data may be interesting not only for statistical reasons. Marketers can see when others are the most common and adapt to market averages or, on the contrary, try to distinguish and emphasize less crowded publication dates.
There are professions in the world, which are a mission for people practicing them. Most often they require dedication and large amounts of work. Journalism is one of them. An efficient journalist should quickly respond to new events, know where to look for information about them and be able to pass them on. It does not sound like a simple task. That’s why we decided to meet this and show how to facilitate the work of a journalist using media monitoring.
Mariusz Mika went from Datarino to Newspoint – a company dealing with media monitoring, influencers and big data. He assumed the position of Head of New Business. Mariusz’s role will be acquiring new clients for comprehensive analytical services based on data from monitoring and increasing the income of Newspoint.
In August 2017, Newspoint was selected for the first edition of the Accelerator Program at weXelerate – one of the largest startup accelerators in Europe. From over 1,000 applications from 72 countries to the program, after the selection process, 52 startups from 14 countries were invited, including only two from Poland. The 4 month Acceleration Program (Batch 1) was launched in September 2017.
According to the Central Statistical Office, the number of residents in Poland at 30 June 2017 was 38.422 million women and men. By reaching more accurate data, we can analyze the number of people born in the following years. And hence, close to the statement, how many people currently represent specific generations. Generations whose names and definitions have been present in the labor market for many years, in sociology, psychology, education and other areas of everyday life. Generations that change with the fast growing civilization development and technological progress. Once humanity needed hundreds of years to designate new ages. Currently, one generation, 20-25 years is enough to talk about changing behavior or socio-cultural trends and define another new generation. Continue reading “Newspoint report: Generations in Poland and the need to monitor their growing activity” »