“Women in IT” – the premiere of the report

The percentage share of women among students at technical universities is constantly increasing, and more often girls decide to learn programming. On May 23, 2018, the Carrots Foundation, supporting women in the IT industry, presented the results of the analysis of the situation of women in the IT industry in Poland. The premiere of the “Women in IT” report took place in Mindspace in Warsaw.

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Newspoint summarizes the participation in weXelerate and encourages startups and scaleups for the next edition of the Accelerator Program

In August 2017, Newspoint was selected for the first edition of the Accelerator Program at weXelerate – one of the largest startup accelerators in Europe. From over 1,000 applications from 72 countries to the program, after the selection process, 52 startups from 14 countries were invited, including only two from Poland. The 4 month Acceleration Program (Batch 1) was launched in September 2017.

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Newspoint report: Generations in Poland and the need to monitor their growing activity

According to the Central Statistical Office, the number of residents in Poland at 30 June 2017 was 38.422 million women and men. By reaching more accurate data, we can analyze the number of people born in the following years. And hence, close to the statement, how many people currently represent specific generations. Generations whose names and definitions have been present in the labor market for many years, in sociology, psychology, education and other areas of everyday life. Generations that change with the fast growing civilization development and technological progress. Once humanity needed hundreds of years to designate new ages. Currently, one generation, 20-25 years is enough to talk about changing behavior or socio-cultural trends and define another new generation. Continue reading “Newspoint report: Generations in Poland and the need to monitor their growing activity” »

Robert Sadowski from the Netsprint Group to Newspoint

Robert Sadowski went from the Netsprint Group to Newspoint – a company dealing with media monitoring, influencers and big data. He became a digital marketing manager. The role of Robert Sadowski will be a comprehensive responsibility for the communication and promotion of the Newspoint brand and support for the development of the SaaS platform. Earlier, in the NetSprint Group, he was the head of e-marketing and marketing automation manager.

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How to use Facebook to get Employer Branding

Social media these days are multifunctional tools for communication not only between friends, but also those related to marketing and image activities. It is no wonder that employers also see the potential of platforms such as Facebook in employer branding activities. What’s more, with the rapid development of social media and, hence, Internet communication, activities in this area are becoming a necessity.

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Summary of 2017 in social media with the eyes of Newspoint

The beginning of the year is the period of all summaries. Some comment, others anticipate, and we dug in our Newspoint utility for media monitoring, petabytes of words, hundreds of terabytes of data and billions of documents. We warmed up all hard drives to red. We analyzed entries archived in 2017 on popular social media platforms and blogs.

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More effective inbound marketing in 4 steps

Marketing of emotions, video, digital, internet … Different types, categories, subcategories. The marketing industry is constantly developing and new, ever more interesting branches are appearing all the time. Each of them requires a slightly different approach and different ways of measuring effectiveness. One of such branches is incoming marketing (inbound marketing), which, if used properly, can become an effective tool.

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