From the beginning of 2020, Newspoint – a media monitoring platform – has been expanding its offer with another key source – TikTok. Thus, it significantly increases the global coverage of monitored sources, which already exceeds 150 thousand news sites, 50 million social media sources, 1200 press titles and 200 RTV stations from 75 languages and 170 countries. TikTok is a video platform dedicated to mobile devices, in which over 500 million users are already active worldwide. Enables the publication of short, 15-second videos.
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How important can online reputation be in building consumer confidence? Trustpilot research from July 2019, conducted on a group of 1627 online buyers (Europe, USA, Australia), clearly indicate – online reviews can strengthen the purchasing path or lead to the resignation of purchase. The results showed that consumers would lose confidence in the brand not only if they saw negative reviews, but also if the brand went a step further and removed them.
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Social buzz is an inseparable element of social media. However, this is not a new thing. We have and we still deal with it in the press or when using television or radio. However, its scale has changed – the spread of the internet and the astronomical mass of information generated in social media is a big challenge for each of us. Some try to fight it and cut off from chaotic stimuli, others on the contrary – stand eye to eye seeing the potential for an effective way of promoting and collecting information about their brand or service.
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Newspoint has prepared a guide “Effective activities in social media” for every marketer conducting promotional activities on social media platforms. 8 chapters contain tips focused on defining goals and KPIs, increasing efficiency, improving visibility, conducting systematic analytics and measuring effects, improving organizational matters and establishing security policy. The e-book was adorned with the advice of industry experts.
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The social media market brings another challenges and opportunities. Our activities continue to develop and search for new solutions that allow building an ever-growing source base, as well as new modules and facilities that increase the capabilities, ergonomics and intuitiveness of the Newspoint panel. Check out our new solutions in the influencer industry and more.
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The Newspoint analysis and marketing team has prepared a comprehensive “Media Audit” Guide for every marketer and PR-worker who moves with the times. It contains all the information how to analyze the media activity of your own company and brand and how to compare yourself with the competition. What to measure in individual channels to find out the answer to the question whether a given material has been better converted than the previous one. It is a knowledge base about success measures in individual business channels.
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Today the first Polish influencer book “Influencer marketing from A to Z” had its premiere published by WhitePress. Newspoint took part in creating a compilation of the most inspiring profiles of Polish influencers.
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Advantages of media monitoring and examples of use by local governments.
In today’s era of the huge popularity of social media, everyone wants to be up to date with events that take place nearby. Nobody wants to be left out. In the company of friends and colleagues it is worth knowing what is going on in culture, sport, local government or business around. Nobody wants to be that one who is completely not interested in local matters and the promotion of hometowns and regional events .
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Promotion in social media is a fantastic way to develop business marketing. It’s free, you can create your posts whenever you want and how often you want, and the reach of recipients is theoretically unlimited. Any online sales expert will say that there is no point in wasting time and energy sending content if you don’t have an audience and social media offers huge numbers of it. Of course you have to work hard for it. You won’t reach hundreds of thousands recipients immediately. Well, unless you enter paid solutions.
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In order to operate effectively on social media platforms, you should consider the space in which we build our messages. You have to remember about competition and the industry environment, and above all about clients, customers and partners. Sometimes connecting all recipients in one place can lead to information noise and inefficiency of conducted communication. It is worth knowing a few good rules of the brand’s operation in social media.
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