As a company owner, you know that your social media activities contribute to many of the brand’s business objectives. However, in order to allocate larger budgets to larger-scale social marketing strategies, you need to know clearly, or at least have a similar knowledge, what return you can expect from this investment.Continue reading “How to increase ROI using social media and SEO ?” »
Year after year, media monitoring is becoming an increasingly popular tool in building a positive brand image. All kinds of organizations and corporations are fighting against the scourge of disinformation, which, unfortunately, is nowadays the driving force behind a wave of negative opinions, completely not based on facts. A thorough analysis of all publications, comments and references appearing in cyberspace requires a great deal of effort and is extremely time consuming. Technical innovations cause that there is a hope for an equal fight, and what is most important, for defeating in it an army formed from the fake news. All data collected from cyberspace are the basis for creating the right marketing strategy. Deep insights into big data optimize sales and improve customer relationships.
From the beginning of 2020, Newspoint – a media monitoring platform – has been expanding its offer with another key source – TikTok. Thus, it significantly increases the global coverage of monitored sources, which already exceeds 150 thousand news sites, 50 million social media sources, 1200 press titles and 200 RTV stations from 75 languages and 170 countries. TikTok is a video platform dedicated to mobile devices, in which over 500 million users are already active worldwide. Enables the publication of short, 15-second videos.
How important can online reputation be in building consumer confidence? Trustpilot research from July 2019, conducted on a group of 1627 online buyers (Europe, USA, Australia), clearly indicate – online reviews can strengthen the purchasing path or lead to the resignation of purchase. The results showed that consumers would lose confidence in the brand not only if they saw negative reviews, but also if the brand went a step further and removed them.Continue reading “Online reputation is the key to consumer confidence” »
Social buzz is an inseparable element of social media. However, this is not a new thing. We have and we still deal with it in the press or when using television or radio. However, its scale has changed – the spread of the internet and the astronomical mass of information generated in social media is a big challenge for each of us. Some try to fight it and cut off from chaotic stimuli, others on the contrary – stand eye to eye seeing the potential for an effective way of promoting and collecting information about their brand or service.
Newspoint has prepared a guide “Effective activities in social media” for every marketer conducting promotional activities on social media platforms. 8 chapters contain tips focused on defining goals and KPIs, increasing efficiency, improving visibility, conducting systematic analytics and measuring effects, improving organizational matters and establishing security policy. The e-book was adorned with the advice of industry experts.Continue reading ““Effective activities in social media” Newspoint guide” »
The social media market brings another challenges and opportunities. Our activities continue to develop and search for new solutions that allow building an ever-growing source base, as well as new modules and facilities that increase the capabilities, ergonomics and intuitiveness of the Newspoint panel. Check out our new solutions in the influencer industry and more.
The Newspoint analysis and marketing team has prepared a comprehensive “Media Audit” Guide for every marketer and PR-worker who moves with the times. It contains all the information how to analyze the media activity of your own company and brand and how to compare yourself with the competition. What to measure in individual channels to find out the answer to the question whether a given material has been better converted than the previous one. It is a knowledge base about success measures in individual business channels.Continue reading “Media Audit – Newspoint Guide” »
Today the first Polish influencer book “Influencer marketing from A to Z” had its premiere published by WhitePress. Newspoint took part in creating a compilation of the most inspiring profiles of Polish influencers.Continue reading “Influencer marketing from A to Z” »
Advantages of media monitoring and examples of use by local governments.
In today’s era of the huge popularity of social media, everyone wants to be up to date with events that take place nearby. Nobody wants to be left out. In the company of friends and colleagues it is worth knowing what is going on in culture, sport, local government or business around. Nobody wants to be that one who is completely not interested in local matters and the promotion of hometowns and regional events .Continue reading “Media monitoring for local governments” »