The beginning of the year is the period of all summaries. Some comment, others anticipate, and we dug in our Newspoint utility for media monitoring, petabytes of words, hundreds of terabytes of data and billions of documents. We warmed up all hard drives to red. We analyzed entries archived in 2017 on popular social media platforms and blogs.
The times when only press spokespersons and PR employees were using media monitoring passed. Brand monitoring is increasingly used in various areas of business operations of enterprises. In the era of such rapid growth of blogs, vlogs, videos, comments, social media platforms and their users, it is a necessity.
Marketing of emotions, video, digital, internet … Different types, categories, subcategories. The marketing industry is constantly developing and new, ever more interesting branches are appearing all the time. Each of them requires a slightly different approach and different ways of measuring effectiveness. One of such branches is incoming marketing (inbound marketing), which, if used properly, can become an effective tool.
Over 93% of Polish teenagers use the Internet every day (“Teen 3.0” study). As PwC research shows, every fourth Internet user uses the network 24 hours a day, and 36% are online from eight to twelve hours a day. What are the effects? First of all, we’re producing more and more content. In addition, the opinions and articles we encounter on the web have an increasing impact on both the world view and consumer purchasing decisions. As many as 60% of internet users declare that one of the applications of the network is to search for brands or products that they want to buy (“E-commerce in Poland 2016”. Gemius for e-Commerce Poland).
Although content marketing has become a reality in the global market and its popularity has increased significantly over the last few years, its effectiveness remains difficult to measure.
Media monitoring from year to year is gaining more and more supporters, and thus, the number of companies, research centers and scientific institutions deciding to use its capabilities is constantly growing. But what exactly is media monitoring and what does it allow?
When running a commercial website, the conversion rate is very important. In short, this is a desirable activity performed by a potential customer on the website. Usually it is, among others subscribing to the newsletter, placing an order or signing up for a service test. What are the conversion rates in the media monitoring industry? The following article will answer this question.
A lot of messages that reach us or are at your fingertips are difficult to process. Finding useful information in a less-than-meaning maze can be a big problem. This article will answer the question how to go from knowledge to information, or how to make use of media monitoring.