This is the story of how the 25 years old Polish company increased its brand awareness and customer engagement with impeccable media monitoring. Kubota is an immensely popular Polish brand that has been on the market for over 25 years. After successfully winning the hearts and feet of millions of Poles with its iconic flip-flops in the ‘90s, Kubota was reintroduced to the market again in 2018. Newspoint is accompanying them in their market and brand journey.Continue reading “Kubota case study – how to use media monitoring” »
Social media crosses borders, content is the king, and data-driven marketing is the magic that has transformed the entire consumer journey and marketing strategy to be more personalized and optimized. Social media is one of the key channels to reach consumers, and the possibilities of tracking and analyzing specific activities in these media are simply endless.Continue reading “Social media analytics” »
Newspoint, as a media monitoring company, collects and archives millions of documents: posts, comments, articles, blog entries, graphic materials and photos. On the basis of the most-important sources for the brands on the Internet and entries, we are able to show annual trends, the most frequently posted days of the week and hours broken down by the selected platform. Such data may be interesting not only for statistical reasons. Marketers can see when others are the most common and adapt to market averages or, on the contrary, try to distinguish and emphasize less crowded publication dates.
Media monitoring allows you to achieve a competitive advantage at the level of many business areas. From PR, HR, customer service, product development and marketing, advertising and sales. The Internet is largely open and public. If someone speaks about the brand (whether positively or negatively), it is worth reacting quickly and participating in such a discussion. The absentees have no reason. Sometimes, they can overcome the media crisis, and sometimes through the loss of a user who could become a customer and even an ambassador of our brand.
Brand safety is one of the most important problems of modern digital marketing. In the context of online advertising, the term “brand safety” refers to practices and tools that help ensure that information about the product or service does not appear in a place that may harm the manufacturer or service provider. Another aspect of brand safety is the need to avoid certain combinations of message contexts, for example: reputable companies producing sports and luxury cars do not want photos of their latest effects of hard work to be next to graphics depicting broken and burned car wrecks.
Continue reading “Internet monitoring in the service of brand safety” »
How to use the internet and social media to verify and recruit the best candidates for the company? Most often, we put everything into the network as it goes – recruiters can use such data as they want. Especially if they are publicly available. Not everyone is aware of the consequences of their activities. Not everyone sets the priv status of what he uploads on social media platforms. And every entry leaves a mark that can be interpreted in its own way. Especially when we are looking for a new job. Then HR managers and headhunters enter the world of this data.
Continue reading “Social media and internet monitoring in the hands of HR” »
There are professions in the world, which are a mission for people practicing them. Most often they require dedication and large amounts of work. Journalism is one of them. An efficient journalist should quickly respond to new events, know where to look for information about them and be able to pass them on. It does not sound like a simple task. That’s why we decided to meet this and show how to facilitate the work of a journalist using media monitoring.
Fake news, or false information disseminated by the media for over a dozen months, is a very popular subject. It’s worth taking a closer look at this phenomenon.
In discussions about media monitoring, the topic is often not what works best, but what monitoring tools are better than traditional internet search engines. Followers of the latter claim that you can do the same with them using professional tools and for free. So why overpay?
Media often called the fourth estate. Nowadays, social media are extremely popular, which from the traditional ones differ mainly because you can communicate in both directions – the sender-recipient and the recipient-sender. This creates great opportunities in the context of business and reaching potential clients. If only you could have access to all messages related to your industry …