Newspoint Report – analytics and monitoring of influencers

According to many marketers’ research, influencer marketing is currently the fastest growing method of acquiring customers online, leaving behind SEM, SEO, mailings or display advertising. With the increase of this popularity, there is a growing need to measure the effects of cooperation with influencers. Marketers need so-called common denominator – they want to know in an accessible way which influencer has achieved better results. We need measures that show what the return on investment was, did we reach the right opinion leaders, what was the commitment? Advanced panels for media monitoring with full influencers’ analysis are helpful in this area.

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A research process based on data from net – what you need to know

Over 93% of Polish teenagers use the Internet every day (“Teen 3.0” study). As PwC research shows, every fourth Internet user uses the network 24 hours a day, and 36% are online from eight to twelve hours a day. What are the effects? First of all, we’re producing more and more content. In addition, the opinions and articles we encounter on the web have an increasing impact on both the world view and consumer purchasing decisions. As many as 60% of internet users declare that one of the applications of the network is to search for brands or products that they want to buy (“E-commerce in Poland 2016”. Gemius for e-Commerce Poland).

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Big changes in Newspoint – new influencers panel, new logos and visual identification

Newspoint refreshes its brand by introducing a new panel and changing the entire visual identity; logo, website and graphic materials. These changes reflect the continued international development of Newspoint in the field of data analytics and media monitoring. The new visual identification underlines the precision of data monitoring by Newspoint, the transparency and functionality of the new panel, and the new dimensions of the influencers and metadata.

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