Social media crosses borders, content is the king, and data-driven marketing is the magic that has transformed the entire consumer journey and marketing strategy to be more personalized and optimized. Social media is one of the key channels to reach consumers, and the possibilities of tracking and analyzing specific activities in these media are simply endless.Continue reading “Social media analytics” »
With this short instruction, we’ll show you how to set up simple queries in the Newspoint panel.Continue reading “Instruction, how to set up simple queries in the Newspoint panel.” »
When in 1984 the classic of today’s science fiction cinema, Terminator directed by James Cameron, was released, hardly anyone believed that at least half the visions presented in the script could ever come true. Android to an illusion resembling a man, sent from the future, from the world, where the rebels (people) are fighting a war for survival with cyborgs. Funny? Scary?Continue reading ““Machine learning” changes media monitoring” »
As a company owner, you know that your social media activities contribute to many of the brand’s business objectives. However, in order to allocate larger budgets to larger-scale social marketing strategies, you need to know clearly, or at least have a similar knowledge, what return you can expect from this investment.Continue reading “How to increase ROI using social media and SEO ?” »
Newspoint has prepared another guide; this time we focused on the advantages of brand presence in social media. “How to benefit from social media” is a collection of ideas for business development, for every marketer and social media specialist, which are provided by meetings with users of the most popular social platforms in Poland. The e-book was enriched with practical advice from TOP industry experts.Continue reading “Newspoint Guide – How to benefit from social media?” »
Sometimes we use a product almost every day, but we are not fully aware of all its possibilities. And they can sometimes make our work more comfortable or save a lot of time. That is why we are presenting some new, less known or unobvious features of the Newspoint tool, which may prove useful or just worth knowing about.Continue reading “Newspoint functions that you probably don’t know” »
Year after year, media monitoring is becoming an increasingly popular tool in building a positive brand image. All kinds of organizations and corporations are fighting against the scourge of disinformation, which, unfortunately, is nowadays the driving force behind a wave of negative opinions, completely not based on facts. A thorough analysis of all publications, comments and references appearing in cyberspace requires a great deal of effort and is extremely time consuming. Technical innovations cause that there is a hope for an equal fight, and what is most important, for defeating in it an army formed from the fake news. All data collected from cyberspace are the basis for creating the right marketing strategy. Deep insights into big data optimize sales and improve customer relationships.
Did you know that monitoring the website’s visibility at Google gives you the opportunity to rationally draw conclusions about how effective positioning activities are? Thanks to this, SEO specialists or website owners can observe on an ongoing basis what changes are taking place in the visibility of the site and the position of individual phrases in relation to the activities. Monitoring therefore ensures the visibility of the party and thus helps to stay ahead of competitors. What is more, the high position of a website in search results is often one of the first effects that can be observed if only SEO actions were planned properly, but also the most important goal of these actions.Continue reading “How do I monitor the visibility of my website on Google? SEO indicators and tools.” »
The International Consultative Organisation for Migration The Communications Committee (ICCO) is a global and clear voice in public relations and the communications industry. The ICCO Report The World of PR is the latest analysis of the state of the PR industry in 2020. Based on the responses of 3,000 agency heads operating in 41 ICCO associations, this report contains not only global but also regional data. It provides agency leaders with the insight they need to run their business and their associations with a view to the services they should provide for their clients.Continue reading “ICCO World Report on PR in 2020” »
Podcasts are audiovisual modern form of expression. They were created as an alternative to blogging and writing texts on social networking platforms. These are programmes you can listen to anytime, anywhere. You don’t need a special music player to listen to podcasts – all you need is a computer or smartphone that supports digital audio files (e. g. in MP3 format) or video files (in the case of video podcasts) and software that downloads and catalogues the transmissions on the basis of the information contained in the RSS files published with the podcasts.