Sometimes we use a product almost every day, but we are not fully aware of all its possibilities. And they can sometimes make our work more comfortable or save a lot of time. That is why we are presenting some new, less known or unobvious features of the Newspoint tool, which may prove useful or just worth knowing about.
Tags are one of those features that can go unnoticed. Tags, however, allow for easy categorization (drawer) of publications – thanks to this you can mark e. g. the most important mentions, publications to which we want to refer in our communication, or mark posts that a particular person should see.
Tags have their own options – we can “pin” (similarly to Facebook, the publication will appear at the top) the content that we cannot skip – importantly, the “pinned” publications will be at the top of doc/ pdf reports, not just in the panel. The most important content will always be at the beginning.
You can set the tags by clicking on the drop-down menu in the left right-hand corner.
Thanks to the statistics view we can also generate reports from these specific tags. If for example We tagged our own press releases, so it will be easy to create a summary report at the end of the year.
Alerts that is, information about mentions directly on your e-mail.
Alerts are important whenever you want to have your hand on the pulse. Even if there is so much writing about the brand/product for which we are responsible that it is not physically possible to review all the references on an ongoing basis, it is worth choosing key sources or contexts for us (e.g. the most crisis-generating, such as, for example. UOKiK ) and receive separate notifications about them by e-mail to stay up to date. It is worth noting the additional possibilities offered by the alert settings – we can customize the template and add the logo and choose the color scheme to match the company’s color palette.
Quick search engine
You have a profile set up, but you are interested in a narrower context, e.g. how often was your employee’s statement quoted? Now you don’t have to set up a new account, but you can quickly use the search in a specific project – the search results are not permanent and in this way we can quickly check many contexts one by one.
A quick search engine gives you the opportunity to easily review the content and reveal the first discussion contexts.
You often need a quick, quantitative comparison of mentions – nothing simpler.
In the panel it is possible to permanently record and compare the number of mentions, their distribution in time, voice share and gender of the authors of mentions.
Once set, the competition will always be visible in the project – at least until the settings are changed. Competition doesn’t just have to be competitive to your brand. These could be the names of your products, the names of influencers, journalists, celebrities, press titles, program names, etc… .
You see a large increase in the number of entries for a given day and wonder what it is caused by?
Hover over the selected date in the chart and left-click. You will be moved to the list of publications from the selected time period. These, of course, can be filtered,for example after the estimated range or AVE, to choose the most valuable ones.
Similarly, it is possible to click on TOP names of pages or TOP authors – the panel will take us to publications from a given page or author that meet the set search criteria.
Do you have a very extensive Newspoint account with many projects? Some profiles are used by selected people and would you like to create a division into industries, languages or any other criterion?
The Newspoint panel offers functionality that will allow you to create dedicated folders and make them easier to find in the future.
This is how we briefly present some selected and very useful functions of our media monitoring tool. If you have any additional questions, please contact us: firstname.lastname@example.org. We will be happy to help you and listen to all your comments.